Insights
What’s the difference between a CDP and DMP?
DMPs & CDPs are Marketing Data tools. This is what you need to know on their similarities, differences and which tools fits best your use-cases.
As a learning organisation, element61 stimulates its consultants to further build on their already vast experiences through investments in a personal development plan and a company-wide content development initiative. Through formal training, presence at industry events, networking, recommended reading and internet based information exchange, our consultants further dive into specialized topics of their own interest.
These result in what we call "Insights", own produced research content, often complemented by personal experiences and opinions. Below you can find our currently published list of Insights.